Ongoing since university, and sustained through gaps between full-time roles: a consistent freelance practice rather than a stopgap.

• Acted as lead, end-to-end designer for startup and SaaS clients, owning workflows, requirements, and user experience from first conversation through to implementation.
• muahajpg.com: designed and built an end-to-end photography business website, including a working booking system, portfolio showcase, and protection against unauthorised downloads. Used Claude AI and GitHub Copilot to build the site, a deliberate move into hands-on, AI-assisted (“vibe”) coding.
• TheBe Singapore (thebe.co): designed a customised website template and full checkout/payments flow, now in content rollout ahead of public launch.
• Primacy: designed the end-to-end flow for a corporate web app tracking legislative and ESG obligations, including a taxonomy tool built for global reporting frameworks.
• Finance app (concept): led deep research into spending behaviour, then took the concept through to hi-fi design as a self-directed project.
• Self-initiated: designed myha.work, a custom AI-chatbot portfolio platform with prompt-based interaction flows; recognised as an Awwwards nominee.
• Self-initiated concept: an AR-assisted environmental scanning and geospatial visualisation app exploring interactive, location-based public-space experiences.